Ways To Improve Sales Through Your Website

Jul 16, 2010

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

Rockin’ All Over The World

May 12, 2010

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Free Membership

May 5, 2010

OK … so you have a great product or service and a market that is falling over itself to get their hands on what you have to offer. You have a well designed website that showcases your product with a superb salespage and eye-popping graphics … but if you don’t drive a constant stream of targeted traffic to your website, your online project is ‘dead in the water’!

It’s vital that you get targeted visitors to your website, offer or blog on a consistant basis. It’s the biggest key to running a successful online business.

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Three Reasons Why a Good Looking Website will Increase Traffic

Apr 1, 2010

If you really want to increase traffic on your website, you may want to step back and take a look at the site from a visitor’s point of view. A good looking website increases its traffic naturally because those who visit it will likely come back and tell their friends about it as well. The presentation of your website says a lot about your business. If you want to have a highly successful web business then it is necessary to have a nice website. With more than half of the world logging in web time each week, it is important for today’s businesses to maintain interesting and effective websites that pertain to their businesses. If you are interested in learning why a good looking website is important when trying to increase traffic, take a look at these three reasons.

Professionalism

The first view of your website by a visitor says a lot about your business as a whole. If your website looks cheap and self-made, then it is likely the visitor will not think your business operates in a professional manner. When it comes to dealing with customers on the web, you certainly want to look professional on all levels. If you are an online retailer, you want customers to feel comfortable ordering from you. If they do not think your website looks professional, they may not feel comfortable doing so. It is not necessary to have your website professionally created in order to appear professional. All you need to do is play around with different approaches to see which templates work best for your business.

The more you read and learn about website creation, the better your site will look. Educating yourself on the issue of website development is important when you are trying to do it on your own. If you find yourself overwhelmed, then you can always turn to a professional for the creation of your site. Therefore, to maintain a high level of professionalism, you need to have a good looking website. In turn, but creating the professional atmosphere, the consumers will likely return and bring their friends as well.

Entertaining

Not only should your website look professional, but it should also have an entertaining value. Entertainment is something that will draw visitors into your site in a deeper way. If they see an interesting link, they will likely examine your site in more detail. By offering things like contests and free giveaways, you can easily draw in more traffic. If your site is boring however, it is unlikely you will be able to keep anyone there for more than two seconds. Offering games to play on your site that may pertain to your business, you can keep the traffic flowing. You can even offer links to other exciting and informative websites, in order to act as an “in-between” for the fun. Anyone would rather visit a fun and entertaining site than a boring and plain website. If you offer enough excitement it is likely the regular visitors will advertise your site to everyone they know!

Easy On the Eyes

A good looking website will also increase traffic if it is easy on the eyes. In addition to being professional and fun, your website should be easy on the eyes. This essentially means that it should be attractive as well as easy to function within. Choose colors and an arrangement that will appeal to a wide variety of people. Using really bold colors will possibly hurt the eyes of viewers if they look at them for extended periods of time. You can always add splashes of colors in graphics and borders, but it is best to keep text in dark colors. Create an interesting layout, but not one that is so unique that it is difficult to use. If your website is easy to look at and visitors can navigate easily around it, they will want to come back.

If you focus on these three reasons to create a good looking website, your traffic will surely increase. Having a website that looks professional, entertaining, and is easy on the eyes is the key to inviting and maintaining web traffic for your website. So, if you are creating your site now, or if you want to overhaul your existing site, keep these three tips in mind to get the most traffic to your site as possible.

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5 Keys to Creating Websites that Sell

Jan 14, 2010

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let’s take a look at five keys to creating a website that sells.

Key #1 Make your website interactive.

As the internet continues to grow and evolve it’s becoming more important to create a community around your business. To accomplish this you want to engage your visitors and customers. This can be accomplished a number of ways. You can:

• Provide a forum
• Post surveys or polls
• Enable visitors and customers to review or rank items. For example a “How valuable was this article?” question and a scale of 1 to 5 stars or a ranking from 1-10.
• Offer a blog and inspire comments and feedback
• Host contests and sweepstakes
• Publish video and audio content as well as written content. This gives users another way to access you and your personality.

Key #2 Make sure your website provides value.

People go online for a number of reasons. They go online to research a potential purchase, to seek solutions for a problem they’re having and to be entertained. If your website provides all three; products, information, and entertainment then you’re in tip top shape. The good news is your content can provide both the information and the entertainment and when written well, can also inspire purchases. Here are a few ideas to provide value for your customers and prospects:

• How to articles, videos, and audio
• Tips articles, videos, and audio
• Case studies
• Workbooks and reports
• Interviews with experts
• Product reviews

Key #3 Make sure your website is easy to navigate.

It takes a visitor about 20 seconds to make a decision about whether they’re going to stay on your website or click away. If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang out – the longer they stay on your site the more likely they are to make a purchase or to return again.

To make your site easy to navigate consider:

• Keeping your site simple.
• Keep your pages uniform with the same options and appearance.
• If you have a lot of content, great! Use drop down menus and organize your content by topic for easier access.
• Offer a search function where users can search for products, services, or content topics quickly and easily.
• Provide a way for users to easily go back to previous pages. A back key is an option however if every page has the same options and drop down menus, including the ability to quickly return to the home page, a visitor will always be able to find what they need.
• Test your website’s appearance on different browsers to make sure every visitor has a good experience.

Key #4 Make your website easy on the eyes.

Ever visit a website and the text was so small or the colors so incompatible that you couldn’t read a word? Readability is critical to a selling website. Make sure:

• Your colors are easy on the eyes
• Your graphics aren’t distracting
• And keep formatting like underlining, bold and italics to a minimum
• Spacing between sentences and paragraphs is adequate
• Font size is large enough for people to read and font is easy to read

Key #5 Give them a soft sell.

People expect to be sold to and they’re looking for it – they’re wary. Instead of hitting website visitors with a hard sell, provide information, solve their problems and show them the benefits of your products or services. They’ll be much more receptive and appreciative.

Creating a website that sells requires a structured approach and a desire to create the best experience possible for your visitors. Once you’ve created your website, consider testing it and asking associates, friends and family for their opinion.